Drinking Not Drinking
Possible the world's first drinking-related identity that actually makes you feel tipsy.
More About This Project
A collaboration with Working Not Working to brand their event series "Drinking Not Drinking," where the site's members can meet at open bars in cities around the world. What could be more true to the spirit of the series than an identity that makes the viewer feel a little tipsy? Each city get a unique (and often over-the-top) color palette, paired with some illusory motion trickery to keep things moving. Unfortunately, this direction is in temporary purgatory to be repurposed.